WISDOM OF VISDOM

Raising the bar with Personalised Video. We’re just going to start by saying… there’s really nothing quite like personalised video. Combine technology with some of the most creative and talented individuals and you have a dangerous means of engaging with customers. Delivering personalised content directly to customers via email marketing sends more than just a
The landscape of video marketing Since we began in 2008 (yes, 10 years ago), YouTube was barely a thing, traditional broadcast was king and people had to use dial-up internet to “surf the net”. On top of that, the speed was at a dramatically slower pace… imagine loading Netflix 10 years ago (I think it would
From traditional broadcast to online media: we’re making waves The landscape of video production has changed drastically over the years and we’ve really shaped ourselves to be the leaders in the industry. Whether it be with technological advances or just telling a damn good story, we’ve paved the way over the last 10 years. One
SUMMARY Visual Domain partnered with realestate.com.au to develop a six-part video series: Three Birds Renovations. The series was so successful, that REA immediately signed on for a second season with 8 episodes which has recently just finished airing. It has been realestate.com.au’s most successful video series ever, achieving results of over 400,000 video views, over
BRIEF Fulton Hogan approached Visual Domain with a concept for a public awareness campaign, designed to educate people about the safety of road workers. They provided the slogan and the ideas of filming on the road and interviewing road workers. Our team developed a concept and creative direction around the ideas that were given to us. The videos
BRIEF Telstra and their trendy new fashion department, +61, wanted a special experience for the launch of their new flagship store in Melbourne. Visual Domain was contracted to film the Mercedes-Benz Fashion Week in Sydney, and create a live-streaming virtual reality experience for Telstra’s audience. PLAN Visual Domain established a 3-way partnership with Telstra and
BRIEF Phillip Island Nature Parks decided to launch its’ first ever video campaign, showcasing the island’s popular tourist attractions and unknown natural wonders as part of Tourism Australia’s 2017 wildlife campaign. Incorporating new technologies such as 360 view and drone footage, the campaign was appointed to Visual Domain in partnership with News Corp. CHALLENGES
Social Media is the way of the future. Over the last 15 years, we’ve seen the rise and fall of Myspace, the emergence of Facebook with its billions of followers, and the subsequent developments of Twitter, Instagram and Snapchat. For the video production industry, this means that video content now needs to be able to
We pride ourselves on being able to accommodate any client request – even if it takes us to another state or country! Recently, our office undertook a massive project for Concrete Playground – an online digital city guide that spans across Australia and New Zealand. The brief indicated that the client wanted lifestyle videos for
In a business environment, the focus is often on sales targets, KPIs and customer relationships. However, there are many ways beyond business and sales, that a company can connect with the local community. This could take shape in the form of donating a product or old equipment, or even donating time and expertise. It doesn’t
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