BRIEF Phillip Island Nature Parks decided to launch its’ first ever video campaign, showcasing the island’s popular tourist attractions and unknown natural wonders as part of Tourism Australia’s 2017 wildlife campaign. Incorporating new technologies such as 360 view and drone footage, the campaign was appointed to Visual Domain in partnership with News Corp. CHALLENGES
Social Media is the way of the future. Over the last 15 years, we’ve seen the rise and fall of Myspace, the emergence of Facebook with its billions of followers, and the subsequent developments of Twitter, Instagram and Snapchat. For the video production industry, this means that video content now needs to be able to
We pride ourselves on being able to accommodate any client request – even if it takes us to another state or country! Recently, our office undertook a massive project for Concrete Playground – an online digital city guide that spans across Australia and New Zealand. The brief indicated that the client wanted lifestyle videos for
In a business environment, the focus is often on sales targets, KPIs and customer relationships. However, there are many ways beyond business and sales, that a company can connect with the local community. This could take shape in the form of donating a product or old equipment, or even donating time and expertise. It doesn’t
As the end of the financial year approaches, many businesses are pushing last-minute sales and deals, in the hope to maximise people’s budgets before the next financial year rolls around. The end of financial year (EOFY) becomes synonymous with stocktake sales at department stores, marginally cheaper cars and an overall push for consumerism. However, this
Drones have been a hot topic in the video industry over the past 18-24 months. With drone technology improving at breakneck speeds and becoming cheaper and easier to use every day, it’s no wonder that more and more people are enquiring about the use of drones in their videos. But what really are drones? What are
Interview with Jake Harris Jake’s been around the block in the video production industry, and has noticed some of the big changes in the last few years. 5 years ago, equipment wasn’t nearly as advanced as it is today, there was no “standard way of shooting”, and it was harder to see the difference in
So you are going to be in a video! Presenting on camera is often the thing our clients are most nervous about, especially those without any on camera experience. We are here to tell you… Don’t Stress! It is our job to make sure you are as comfortable and confident on camera as you can
The world of video marketing is never static. Each year, new technology disrupts the way video is used to promote brands and products. Here are seven innovations you’ll be experiencing a lot more in the coming year: Interactive video With more and more content available online, grabbing and maintaining the attention of potential customers is
With online video continuing to gain momentum, it comes as no surprise that everyone wants a slice of the action. But first things first. Do you know what gear your videographer will need to shoot a great video? We’ve opened up our videographer’s toolkit to let you know what gear we regularly use and why
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