Getting inspiration for new marketing campaigns can be a challenge, let alone putting them into strategy and practice. Knowing what kind of video to create and ensuring they are in the ideal format that best suits each platform can be confusing and frustrating.
When I was asked to put together a little social edit for ‘the year that was’ there were a few shoots in particular that leapt to mind, however I didn’t really grasp how many amazing projects we got to work on in 2018 until I truly did a deep dive back through our catalog.
In today's technological age, video is #1. Research tells us that 74% of internet traffic will be video this year, 80% of internet users remember the video ads they watch online, and the average person spends more time consuming digital video (approximately 1hour 55minutes per day) than social media.
I’ve always loved making things – I was the creative sibling, the girl with the camera, the one organising the school plays. So when, in some magical way, I ended up being an adult that was allowed to do that as a job…Full time… and get paid, I knew I was on the right track.
With over 300 million active users, Instagram Stories is a great way for businesses to connect with new audiences, boost engagement — and keep your brand front of mind. But the question we constantly get asked is: How do I make more story impactful, different and ultimately fun. This is something we have been working on
As I approach three months at Visual Domain – Australia’s largest and fastest production company, I wanted to share some insights as to what I’ve learnt about the production industry and what the business here is set up to achieve in the months and years to come. The first thing I learnt about the business
Winning awards always seemed out of reach and relatively elusive for a production company like ours. We always knew we were different. Unlike any other production company. But to win Mumbrella Production Company of the Year is the icing on the cake on an amazing 10 year journey and means the world to us. As
Quality video for an affordable price. Gone are the days when a stunning video would cost the world and take forever to create. Visual Domain thrives on flexible budgets and fast-turnarounds. Take Baxter’s for example. The client came to us wanting to promote their new range of lights with one simple proposition – ‘Dominate the
Raising the bar with Personalised Video. We’re just going to start by saying… there’s really nothing quite like personalised video. Combine technology with some of the most creative and talented individuals and you have a dangerous means of engaging with customers. Delivering personalised content directly to customers via email marketing sends more than just a
The landscape of video marketing Since we began in 2008 (yes, 10 years ago), YouTube was barely a thing, traditional broadcast was king and people had to use dial-up internet to “surf the net”. On top of that, the speed was at a dramatically slower pace… imagine loading Netflix 10 years ago (I think it would